Tracking your publication citations is not just about numbers, it's about WHO is citing your work. Benefits of tracking who has cited your publications include:
Use the citation alerts function in databases to be notified when someone cites your work. This allows you to follow who is citing you and when you have been cited. Alerts can be created for authors or specific articles and can be sent via email or RSS feed on a specified frequency (daily, weekly, monthly).
Web of Science Citation Alerts
You can create an alert for an author or a specific article:
Link to help for creating alerts or view the Web of Science tutorial.
Google & Google Scholar Alerts
Track Altmetrics
Use the free Altmetric bookmarklet to track other forms of metrics (non-citations) for you published journal articles. Drag the Bookmarklet to your browser's bookmarks bar and use this for any journal article to learn of any social media activity for the selected article.
Many individual journals track almetrics for each article. Examples include many Wiley Online Journals and the PLOS journals. The CINAHL database also uses PlumX for article metrics.