Tracking your publication citations is not just about numbers, it's about WHO is citing your work. Benefits of tracking who has cited your publications include:
Use the citation alerts function in databases to be notified when someone cites your work. This allows you to follow who is citing you and when you have been cited. Alerts can be created for authors or specific articles and can be sent via email or RSS feed on a specified frequency (daily, weekly, monthly).
Web of Science Citation Alerts
You can create an alert for an author or a specific article:
Google & Google Scholar Alerts
PubMed Commons Comments
PubMed Commons enables authors to share opinions and information about scientific publications indexed in PubMed. As an author of an indexed publication, you can create an alert to be notified when someone posts a comment to one of your articles. Create a search for yourself as the author and articles that have comments, as in the example below:
Example: Olivero M [author] AND has_user_comments [filter]
Then create an alert for this search. View the brief PubMed Tutorial for details on creating an alert.
See the PubMed Commons Guide for more examples of searching for comments in PubMed Commons.
Use the free Altmetric bookmarklet to track other forms of metrics (non-citations) for you published journal articles. Drag the Bookmarklet to your browser's bookmarks bar and use this for any journal article to learn of any social media activity for the selected article.